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How to define a good brand?

A friend and I went shopping the other day. I picked a t-shirt and realized it was slightly expensive. Just when I was pondering on need vs. greed, I realized that there are more T-shirts! They had the same color with different names and things written on them! Greed won.   But my point is, there is so much competition! From...


The world is after fitness today. But here the ‘FIT’ we are referring to our Facebook, Instagram, and Twitter. And the fact that the world is into this ‘FIT’ as well, cannot be denied. Most parents are concerned about their kid’s relationship with the phone. Most of us are thoughtlessly scrolling down Social Media pages and I guess our parents...

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