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10 GURUS OF INDIAN ADVERTISING

      Advertising is a method of communicating with product or service users. It can be defined as messages paid for by those who send them and intended to inform or influence those who receive them. It’s one of the major components of running a successful business. Having a business and not advertising it is like having a...

INFLUENCER MARKETING

The things we do on a daily basis today, our thoughts, actions, lifestyles and habits are influenced by what we see around us. The era where we purchased products based on just advertisements shown on the television is way behind us now. The 21st century has opened doors to a new form of purchasing that is influenced by what...

Influence brands have over people

No company can function without good branding. It’s the most essential part of a company and the influence these brands have over the mind of the consumers can decide whether the brand will run well or not.         There has been at least one point in all our lives, where we have bought something just for the...

LOGOS: DO YOU KNOW ENOUGH?

Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an image that you would want to associate your business with....

10 things small businesses can do during and after COVID-19 Lockdown to generate business.

The questions COVID-19 poses for any small and medium enterprise is the ‘what next’? How do we survive the downfall in the market? COVID-19 has been declared as a pandemic across the world and the social emergency is creating a panic across masses. So, to be precise we are here talking about the things that we could do during COVID-19...

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