10 GURUS OF INDIAN ADVERTISINGAadyaa
Advertising is a method of communicating with product or service users. It can be defined as messages paid for by those who send them and intended to inform or influence those who receive them. It’s one of the major components of running a successful business. Having a business and not advertising it is like having a cupcake and not eating it.
The dream of enriching your business is one that keeps you awake at night and working towards making it happen is very important. As they say, any form of publicity is good publicity, working towards building a creative advertisement is what’s gonna grow your brand.
The most effective way to advertise is through catchy tag lines and impactful campaigns. It’s all about creativity, individuality, originality, innovation and ingenuity. An unconventional team of prolific artists forms the entire strategy behind a good advertisement that drives people insane and induces them to purchase that particular thing.
This blog captures the brilliant minds of the multimedia industry who have provided the world with some memorable and unforgettable advertisements. We see that they create the most creative advertisements in the Indian industry. It is due to this reason that these advertisements take the brands to a whole other level. They have not only given advertisements in India a new dimension, but they have also produced some memorable commercials.
The pioneer man of the industry has won several awards for innovation, and creativity in advertising over the years in India. Best known for his work on the famous Pepsi TV commercial, “Ye hi hai right choice”, “Everest ka tikha lal”, “Maggie pichkoo”, “I love you Rasna” and the list is still going on.
From ‘Thanda matlab Coca- Cola’ to unconditionally brilliant lyrics for Modi goverment campaigns, this steller man is power house of talent. He redefined the advertisement industry with the power of his lyrics. With ‘Thanda Matlab Coca-Cola‘ in 2003, he gave a tough competition to Pepsi’s ‘Dil-Mangey More’ and with that we saw the rise of new millennial ad guru. His notable campaigns include for NDTV India ‘Sach Dikhate Hain hum’, Saffola ‘Abhi to main jawan hoon’, LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning ‘Thandha Matlab Coca-Cola’ campaign with Aamir Khan.
The renowned man of the advertising industry. He is best known for directing Cheeni Kum (2007) and Paa (2009). Balki’s ideas have included “Daag Achche Hain” for Surf Excel, “Jaago re” ads for Tata Tea and the ‘Walk when you talk’ Idea Cellular advertising campaign.
‘Think Local and Influence Global’ a strategy that made him one of the iconic Ad guru of India. Most notable ad campaigns in India designed by him are BJP campaigns for the 2014 elections, Cadbury Dairy Milk: ‘Kuch khaas hai‘, Kinetic Luna: ‘Chal meri Luna’ as his famous debut campaign. His other ad campaigns for Fewikwik, Vodafone, and Asian Paints are enlisted in his contribution.
Josy Paul has been named as the ‘Creative Person of the Year’ for India and South Asia in 2012 by Campaign India. He has also designed many ads like Johnson’s Baby Cream, Pillsbury, Aviva’s Great Wall of Education, Visa Debit card and more. Known for his ground breaking work for P&G brand, he created ads that left us awestruck.
With the belief that India need more “acts not ads”, he founded BBDO India, which ultimately led to movements like Gillette’s Women Against Lazy Stubble’ that fetched him many international awards including the Black Lion at Cannes for ‘creative effectiveness,’ the only one for Asia.
He has been the force behind popular ads like McDonalds, award-winning radio ads like Tata Salt Lite, Thumbs Up, Tide and much more.
Sam Balsara has over 30 years of experience in the ad world. His agency is the First Full-Fledged Media Agency of India and since then there’s no looking back. The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as “India’s Most Influential Media Person” for the last 10 consecutive years. He has worked with the Modi team and is responsible for the biggest political campaign the country has ever seen. Some of his clientele includes Godrej, Mondelez (Cadbury), ITC, Marico, Raymond, McDonald’s, Snapdeal and many others.
Known as the Brand Father of Indian advertising Padamsee created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc. Though he’s no more with us but his creative work and unconventional contribution to advertising world will always be remembered.
He definitely is the king of today’s generation of ad freaks, having done everything right. Having worked at some of the famous ad agencies like Lowe, Leo Burnett, and JWT, today he is the proud co-founder and Chairman of Taproot India, his own ad agency.
Some of Agnello’s popular ad campaigns include the Nike ad with the Goan track, Airtel’s Har Ek Friend Zaroori Hota Hai, TOI’s Aman ki Asha campaign and the Mumbai Mirror campaigns.
He claims to hold an unparalleled record of winning 16 Cannes Lions (giving him the title of The Lion Hunter). His work for brands such as PepsiCo, Nike, Levi’s, Google, Ford, The Times of India, Nestle, Unilever, ITC, Diageo, ING bank, Kingfisher Beer, MRF Tyres, De Beers, UNICEF, and Rotary, has won him and the agency several awards.
-Written by Prakruthi Bharadwaj
*Info taken from https://www.admecindia.co.in/graphic-design/top-10-ad-gurus-india/