Tata Group took over as title sponsor of the Indian Premier League T20 tournament from Chinese smartphone manufacturer Vivo in January. The salt-to-software company will be the sponsor for the final two seasons of the IPL’s contract with Vivo in 2022 and 2023.
In the month of march, Dream11, a fantasy sports platform, has announced a new brand campaign for the Indian Premier League (IPL) 2022 that will include 17 ad films featuring top international cricketers, celebrities, and social media influencers.
The brand’s ‘Dream Big’ campaign, which debuted in 2021, encourages viewers to believe in themselves. It also honours the country’s love of cricket by highlighting the real, genuine, and inspiring stories of India’s cricket superstars.
The IPL will benefit from the company’s co-presenting Broadcast Sponsorship with Star Sports and Hotstar. Since 2019, the brand has been an official partner of the IPL, and it is the official partner of seven of the league’s ten clubs.
Rohit Sharma, Rishabh Pant, Shikhar Dhawan, Hardik Pandya, Ravichandran Ashwin, and Jasprit Bumrah star in the first set of six television commercials for the campaign, which pay tribute to the unsung heroes from their formative years’ efforts that tug at the heartstrings and are cornerstones of sports stories.
A series of 25-second films, narrated by the players themselves, recreate their inspirational journeys in Hindi, Bengali, Tamil, Kannada, and Malayalam. They strike an emotional chord by encouraging followers to dream large without fear, knowing that the world will come together to make their dreams come true.
The first film in this series depicts Rohit Sharma and his unsung hero, the groundsman, who worked tirelessly to keep the field ready for a young Rohit as he honed his craft. In addition to being televised on Star Sports, this was released on YouTube, Disney+ Hotstar, and all major social media sites. Dream 11 sates that the remaining films will be released through the course of the tournament.
Cricketers Rohit Sharma, Rishabh Pant, Shikhar Dhawan, Ravichandran Ashwin, Hardik Pandya, and Krunal Pandya volunteer to replicate social media trends in these 15-second television commercials, telling notable influencers “Ye Main Kar Leta Hoon, Aap Dream11 Pe Team Banao.” (“I’ll do this, you make a team on Dream11″).
The brand demonstrates that building fantasy sports teams on Dream11 is just as exciting as being a part of a viral social trend, and that it can be done by anybody, from anywhere, against the backdrop of ordinary scenarios with references to recently viral web reels. Hardik and Krunal Pandya collaborate with choreographers Rush Twins and Rishabh Pant collaborates with Neel Kolhatkar in the first two videos of this series.
The idea behind each campaign has been to give an insight that aspirations are never dreamt alone. Dream 11 gathered anecdotes from the cricketers’ past and paid tribute to the unsung heroes who helped them achieve their goals. On the other hand, they brought back the much-loved ‘Ye main kar leta hoon’ campaign with a contemporary twist, based on the interpretation of social media behaviour and trends.
