Bumble, the women-first dating and social networking app, has launched a new integrated campaign called ‘You’ve Got This,’ which aims to inspire single Indians to let go of their shyness and embrace their real selves in order to take control of their dating lives in 2022.
Bumble’s new integrated campaign, which spans numerous touch points, begins with a fun, humorous, refreshing, and lively musical featuring Bollywood sensation Ishaan Khatter.
Furthermore, Bumble has worked with famous influencers such as Shantanu Maheshwari and Yashaswini Dayama, among others, and will be introducing out-of-home (OOH) branding throughout India to urge its audience to make the first step in order to form genuine relationships. Bumble will also unveil its Date Generator as part of the campaign to assist single Indians find unique, adventurous, and intriguing in-person date ideas in Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, and Kolkata.
The idea behind the campaign is to positively encourage youngsters and gen Z to take charge of their dating journeys by making their first moves.
“After two years of social distance limitations and lockdowns, we are all seeking a return to more in-person dates,” stated Samarpita Samaddar, India Communications Director for Bumble. Bumble’s new advertising campaign encourages single Indians to let go of their inhibitions and take control of their dating lives. The new campaign’s musical is a dedication to inspiring individuals to overcome first-time worries and jitters, so put yourself out there no matter the fumbling, no matter the pre-date butterflies. This ad hopes to provide the nudge you need, the confidence you want, and the encouraging ‘You’ve Got This!’ so you can go out there and make the finest first steps of your life.
