A company cannot stay in the same place forever. The goal of every business, whether big or small is to expand and grow. This is not possible if the company doesn’t change it’s missions and set up new milestones. There are 3 things that can make your company grow – Creativity Innovation and Progress.
Creativity :
“Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.” — Harvey Firestone. Every business has to come up with ways to be creative and imaginative. Creativity is the one thing that can differentiate you from other players in the market. Bringing in the creativity aspect in everything you do is highly important. The designs that are made, the social media creatives that are done, the captions that are written, the advertising aspect should all contain elements of creativity. It is definitely difficult to bring the same creativity aspect to work every day, but there are ways to recharge and rejuvenate your mind to create something unique in order to stand out.
Innovation:
If the business does things in the same way, every day, then it’ll be in the same place as the previous day. Creativity is one aspect. Creativity is the one that can lead to innovation. Creativity is thinking up new things. Innovation is doing new things. Innovating current ideas and products with the motive to be better than yesterday will take your business to a different high. Innovation is taking two existing things and combining them in a completely new way. Constantly innovating yourself and your business is crucial in today’s world. No one wants to buy the same thing they bought from you the previous day. Everyone’s looking for fresh and unique concepts that keeps them higher than others and your job as a business is to provide your clients with what they want.
Progress:
Progress is critical to the success of your business, and you must act on a regular basis to achieve it. Pacing oneself is the key. Get a clear picture of where you want your business to go, and then figure out what you can do every day to move closer to your objectives. Make it a goal to add something new to your business every day.
“Coming together is a beginning; keeping together is progress; working together is success.” – Edward Everett Hale. At this point, you have both creativity and innovation. Now, the work is in taking this forward. Just having ideas is not important, implementing them and checking their progress over time is crucial. Without tracking your progress, you don’t know what to do and that way you wont know where your strengths lie and where the weaknesses lie.
