Have you ever seen a certain font that just spoke to you? Some fonts make you want to buy something whereas some fonts make you want to run away from that product.
What do you do when you’re faced with the problem of choosing the right font when there are so many options? And, more importantly, why does it matter in the first place? Because it embodies the page with its own identity, a typeface may make or break a piece of design work.
Fonts have a huge impact on our minds. They can depict moods, feelings, emotions, thoughts, mindsets and a lot more. When choosing a font, a lot goes behind thinking about what it might portray. The font should portray the right emotion that is behind the design and the product. When designed properly, a font should evoke the appropriate thoughts in the reader and establish the tone that will bring the words to life, all while representing the industry for which it is meant. The goal is to portray the vision in the design of the words without using images.
When we’re designing and need to choose a typeface, we should consider the message we’re attempting to convey. Is it something related to fun? Should the typeface be a little childish and silly? Does the font’s character visually match the message? The purpose of each font is different from the other. There is a different idea behind what each font represents and what it could portray to its audience.
- While going for something comforting like fonts for a bakery we can use ‘Baskerville’.
- While going for something fun, we can go for the ‘bubble’ font.
- When going for school spirit, we can go for ‘Varsity’.
- When we choose to make the text bold, it is obvious that we are sending a message that that word should be highlighted. It shows dominance and power.
- When choosing italics we are trying to convey a decorative and distinct message.
- When we choose modern sans serif, we are going for something that shows forward thinking and uniqueness, that is apt for most things corporate.
- When we want to portray something elegant and fancy, we go for script.
- To portray something mysterious and twisted, we go for grunge.
- There are times we look for something old school and that’s when we choose vintage.
We judge a piece of work based on its typeface; therefore, if the font is perfect, it makes the work appear more professional and helps earn the reader’s trust. When the subject matter is dull, a decent font may be precisely what is required to entice the reader to read what is written.
Fonts are one of the most minute details in a design but it holds great importance. It does the job of reflecting the tone and personality if what we are trying to portray. Therefore it is advisable to take out the time and choose the right font that makes your audience want to buy the product.
