Finding purpose at work isn’t always easy. For some, it’s a paycheck. For others, it’s a passion. For me, it was always about discovering a workplace that offered more than just employment—it had to feel like home. That’s exactly what I found at Aadyaa Communications, a creative agency where work meets joy.
The Journey Begins: From Customer Service to Communication Strategy
My professional story began in 2010 with British Telecom (BT), working as a customer service executive under the Infosys umbrella. I’ll never forget June 24, 2010—the day I received my first salary account. From classroom benches to call center cubicles, the leap was both challenging and thrilling.
BT was more than a job—it was my training ground. We handled 40+ calls a day, speaking to customers across the UK. We mastered accents, solved problems, and adapted quickly—from rupees to pounds, IST to GMT. It was where I developed skills in communication, customer service, empathy, and resilience.
Building a Creative Career at Aadyaa Communications
Fast forward to today—Aadyaa Communications is where all those experiences found their voice. Unlike traditional workplaces filled with rigid hierarchies, Aadyaa is a creative space buzzing with ideas, innovation, and inspiration. Here, there’s no fixed script—just a shared creative vision, where every team member contributes to the story.
“Work should feel like a good conversation—honest, engaging, and meaningful.”
At Aadyaa, we prioritize people over processes. Many of our team members join us fresh out of college—curious, eager, and sometimes nervous. Just like I once was. But they are never left to figure it out alone. We mentor, support, and help shape them into professionals who balance pressure and passion with equal flair.
What Makes Aadyaa Different?
We may not flaunt countless awards (though we have a few), but our office walls echo with laughter, learning, and late-night creativity. From celebrating campaign launches with spontaneous dance sessions to silent whiteboard brainstorms in search of a spark—that’s everyday life at Aadyaa.
We’ve learned a core truth: creativity doesn’t thrive in chaos—it flourishes in trust, freedom, and peace. That’s why we’ve built a workplace culture that feels more like a family and less like a factory.
We may be rebels of innovation, but we’re also guardians of integrity. Every brand we build carries a piece of our heart—and that’s what sets us apart.
Full Circle: From Discipline to Dream
Looking back at my time at BT—the thank yous, call logs, wrap-up alerts, and Friday team shoutouts—I smile. That was where I found my discipline. But Aadyaa Communications is where I discovered my dream career in branding, storytelling, and communication.
“There are no good jobs or bad jobs—only good energy or bad energy. And when the energy is right, everything becomes meaningful.”
Welcome to Aadyaa Communications
To everyone who walks through our doors—welcome to the colors, the chaos, and the calling. At Aadyaa Communications, we don’t just build brands—we build people, passion, and purpose. This is not just a workplace.
This is Aadyaa.
