LOGOS: DO YOU KNOW ENOUGH?
Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an image that you would want to associate your business with....
10 things small businesses can do during and after COVID-19 Lockdown to generate business.
The questions COVID-19 poses for any small and medium enterprise is the ‘what next’? How do we survive the downfall in the market? COVID-19 has been declared as a pandemic across the world and the social emergency is creating a panic across masses. So, to be precise we are here talking about the things that we could do during COVID-19...
Brand Assessment : Brand Message Deviation
Lately, we have noticed a boom in MSMEs (Medium, Small, Micro-enterprises) opting for exciting and challenging brand building activities. With little or no knowledge in brand development entrepreneurs may end up making the same mistake that many older businesses have been over generations. While it is exciting to opt for out of the box ideas to build a brand, it...
Brand Assessment : Understanding What a brand means.
Brand builds business. A brand signifies how deep-rooted your business is. A stronger brand can help keep the business trendy and also cater to the ever-changing market requirements. We see almost 3500 brands every day. From a toothpaste that you squeeze out on your toothbrush to the mosquito repellent that you switch on, before going to bed. But, how...
Step by step instructions to Design an Effective Newspaper Ad
Notwithstanding the numerous new media alternatives accessible, conventional papers are as yet an incredible promoting setting for some kinds of organizations and associations. The keys to boosting your paper promoting dollars incorporate advertisement size, recurrence of runs and obviously, the plan of the promotion. Here are a few hints for structuring paper promotions that will give your advertising message...
How to define a good brand?
A friend and I went shopping the other day. I picked a t-shirt and realized it was slightly expensive. Just when I was pondering on need vs. greed, I realized that there are more T-shirts! They had the same color with different names and things written on them! Greed won. But my point is, there is so much competition! From...
BE ‘FIT’, TO BE FAMOUS
The world is after fitness today. But here the ‘FIT’ we are referring to our Facebook, Instagram, and Twitter. And the fact that the world is into this ‘FIT’ as well, cannot be denied. Most parents are concerned about their kid’s relationship with the phone. Most of us are thoughtlessly scrolling down Social Media pages and I guess our parents...
What is a brand and why is branding an important exercise?
More often than not, we have people asking us for help with their ‘brand’. And usually, they are just looking for a name for their business. And our answer: “You do business. Leave the ‘brand’ to us!” It might be slightly difficult to understand, but as a matter of fact, the name you choose for your business will not be...