In an attempt to ensure transparency, consumer protection, and responsible advertising practices, the Hon’ble Supreme Court of India, in Writ Petition Civil No. 645/2022-IMA & Anr. Vs. UOI & Ors. has issued a directive instructing all advertisers to submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement. Following the

The things we do on a daily basis today, our thoughts, actions, lifestyles and habits are influenced by what we see around us. The era where we purchased products based on just advertisements shown on the television is way behind us now. The 21st century has opened doors to a

A company cannot stay in the same place forever. The goal of every business, whether big or small is to expand and grow. This is not possible if the company doesn’t change it’s missions and set up new milestones. There are 3 things that can make your company grow –

You’ve heard the word ‘conversation’ and the word ‘communication’.  But what about the term Conversational communication? You wouldn’t have, because it doesn’t exist! We often confuse the terms, conversation and communication. They are similar but are not the same. Conversation is talking to another person and there’s a connection and

There are some things in life that are very small but can be one of the best things ever. Coffee breaks are like that. The best things in life don’t have to be materialistic, it can just be a single cup of freshly brewed coffee. There are moments in work,

Have you ever wondered what goes behind printing a flyer or the packaging of your favourite chocolate ? We didn’t know too, until we visited Copy Shoppe (Sumukh Prints and Graphics). A few days back, the team at Aadyaa went on a field visit to Copy Shoppe’s offset printing site

Bumble, the women-first dating and social networking app, has launched a new integrated campaign called ‘You’ve Got This,’ which aims to inspire single Indians to let go of their shyness and embrace their real selves in order to take control of their dating lives in 2022. Bumble’s new integrated campaign,

Advertising is a method of communicating with product or service users. It can be defined as messages paid for by those who send them and intended to inform or influence those who receive them. It’s one of the major components of running a successful business. Having a business and not