CREATIVITY  INFINITE

Brand Assessment

LOGOS: DO YOU KNOW ENOUGH?

Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an...

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Brand Assessment : Brand Message Deviation

Lately, we have noticed a boom in MSMEs (Medium, Small, Micro-enterprises) opting for exciting and challenging brand building activities. With little or no knowledge in brand development entrepreneurs may end up making the same mistake that many older businesses have been over generations. While it is exciting to opt for...

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