Have you ever bought something just because someone you know really well told you about it ? Most people would answer ‘Yes’. The reason is we tend to trust the people we know rather than advertisements. Advertisements surely have an influence but word of mouth advertising has a bigger influence...

In the previous blog we gave you few reasons on why communication is important. As promised we have got a part 2 just for you ! 1. Building a better customer base :   Effective communication with your consumers also aids in the identification of any customer pain points as well...

One of the most important aspects needed for running a successful business is good communication. Without communicating with your partners, employees or clients, you cannot. run a successful business. The key to good communication is listening and putting across what one thinks. In every business, clear, strong statements regarding strategy,...

Have you ever seen a certain font that just spoke to you? Some fonts make you want to buy something whereas some fonts make you want to run away from that product. What do you do when you’re faced with the problem of choosing the right font when there are...

Tata Group took over as title sponsor of the Indian Premier League T20 tournament from Chinese smartphone manufacturer Vivo in January. The salt-to-software company will be the sponsor for the final two seasons of the IPL’s contract with Vivo in 2022 and 2023. In the month of march, Dream11, a...