Finding purpose at work isn’t always easy. For some, it’s a paycheck. For others, it’s a passion. For me, it was always about discovering a workplace that offered more than just employment—it had to feel like home. That’s exactly what I found at Aadyaa Communications, a creative agency where work meets joy. The Journey Begins: From Customer Service to Communication Strategy My professional story began in 2010 with British Telecom (BT), working as a customer service executive under the Infosys umbrella. I’ll never forget June 24, 2010—the day I received my first salary account. From classroom benches to call center cubicles, the leap was both challenging and thrilling. BT was more than a job—it was my training ground. We handled 40+ calls a day, speaking to customers across the UK. We mastered accents, solved problems, and adapted quickly—from rupees to pounds, IST to GMT. It was where I developed skills in communication, customer service, empathy, and resilience. Building a Creative Career at Aadyaa Communications Fast forward to today—Aadyaa Communications is where all those experiences found their voice. Unlike traditional workplaces filled with rigid hierarchies, Aadyaa is a creative space buzzing with ideas, innovation, and inspiration. Here, there’s no fixed script—just a shared creative vision, where every team member contributes to the story. “Work should feel like a good conversation—honest, engaging, and meaningful.” At Aadyaa, we prioritize people over processes. Many of our team members join us fresh out of college—curious, eager, and sometimes nervous. Just like I once was. But they are never left to figure it out alone. We mentor, support, and help shape them into professionals who balance pressure and passion with equal flair. What Makes Aadyaa Different? We may not flaunt countless awards (though we have a few), but our office walls echo with laughter, learning, and late-night creativity. From celebrating campaign launches with spontaneous dance sessions to silent whiteboard brainstorms in search of a spark—that’s everyday life at Aadyaa. We’ve learned a core truth: creativity doesn’t thrive in chaos—it flourishes in trust, freedom, and peace. That’s why we’ve built a workplace culture that feels more like a family and less like a factory. We may be rebels of innovation, but we’re also guardians of integrity. Every brand we build carries a piece of our heart—and that’s what sets us apart. Full Circle: From Discipline to Dream Looking back at my time at BT—the thank yous, call logs, wrap-up alerts, and Friday team shoutouts—I smile. That was where I found my discipline. But Aadyaa Communications is where I discovered my dream career in branding, storytelling, and communication. “There are no good jobs or bad jobs—only good energy or bad energy. And when the energy is right, everything becomes meaningful.” Welcome to Aadyaa Communications To everyone who walks through our doors—welcome to the colors, the chaos, and the calling. At Aadyaa Communications, we don’t just build brands—we build people, passion, and purpose. This is not just a workplace. This is Aadyaa. Chengappa ADFounder & Business Head  

In an attempt to ensure transparency, consumer protection, and responsible advertising practices, the Hon’ble Supreme Court of India, in Writ Petition Civil No. 645/2022-IMA & Anr. Vs. UOI & Ors. has issued a directive instructing all advertisers to submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement. Following the Hon’ble Supreme Court’s directive, the Ministry of Information and Broadcasting (MIB) has introduced a new feature on the Broadcast Seva Portal of the MIB for TV and Radio Advertisements and on Press Council of India’s portal for Print and Digital/Internet Advertisements. In order to obtain a Self-Declaration certificate, the portals require advertisers to submit additional details in relation to the advertisement such as: A brief description of the advertisement in approximately 100-200 words, highlighting specific features or claims made in the advertisement; Full script of advertisement (in a PDF file); URL or PDF of the actual advertisement; Proposed date of first broadcast/publishing of the advertisement; Letter of authorization for submission of the Self-Declaration; CBFC certificate, if applicable. Format for Self-Declaration. The said Self- Declaration Certificate is required to be obtained by all advertisers for all new advertisements that will be issued/telecasted/aired/published on or after 18th June, 2024. Advertisements published before the said date do not require the self-certification. Once advertisers have obtained the Self Declaration Certificate, advertisers are under the obligation to provide the self-declaration certificate to the concerned broadcaster, printer, publisher or electronic media for their records. Various industry bodies and stakeholders in the advertising sector are actively engaging with the relevant authorities. The Advertising Standards Council of India (ASCI) has clarified that, all new ads/promotions are expected to have a self-declaration certificate post 18th June. The Internet and Mobile Association of India (IAMAI) has raised concerns about the new regulations’ impact on the digital economy and has requested the Hon’ble Supreme Court to reconsider them. The Indian Society of Advertisers (ISA) has also expressed concerns, highlighting potential threats to the confidentiality of advertising content and noting that the process could be time-consuming and costly for advertisers. As the advertising industry anticipates further clarification after July 9, 2024, it is essential to comply with the mandates prescribed by the regulators in the meantime. Portals: For TV and Radio Advertisements, the advertiser/ advertising agency shall apply for self-declaration certificate on Ministry’s Broadcast Seva Portal – https://new.broadcastseva.gov.in/digigov-portal-web-app/jsp/mib/common/login.jsp For Print and Digital /Internet Advertisements, the advertiser/ advertising agency shall apply for self-declaration certificate on Press Council of India’s Portal – https://www.presscouncil.nic.in/

The things we do on a daily basis today, our thoughts, actions, lifestyles and habits are influenced by what we see around us. The era where we purchased products based on just advertisements shown on the television is way behind us now. The 21st century has opened doors to a new form of purchasing that is influenced by what people say or post about on their social media accounts. Companies hire celebrities, professionals, normal people or just about anyone who can have an influence over their customer base. These people come to be known as influencers and what they do is play a very small role but at the same time majorly help companies and brands grow. Influencer marketing (also known as influence marketing) is a type of social media marketing that involves endorsements and product placement from influencers, individuals and organisations with purported expert knowledge or social influence in their field.  An influencer is someone  who has the ability to influence the purchasing habits or quantifiable actions of others by posting original—often sponsored—content to social media platforms such as Instagram, YouTube, Snapchat, or other online channels. Influencer marketing is when a brand recruits social media influencers with established credibility and an audience to discuss or mention the brand in a social media post. The thing about being an influencer is that anyone can do it. If you have a large number of social media followers, good and fresh content, confidence, screen presence, consistency, and communication skills, you already have the recipe for becoming an influencer. Most influencers are born on Instagram, and their work ranges from simple content like promoting a biscuit brand to collaborating with major designers during fashion week. The amount of growth they achieve in six months or a year is astounding. Most people believe that being an influencer is a simple task, but the work that goes into creating a 30-second video is extremely difficult and strenuous. Companies hire “influencers” who charge a fee based on the product, brand, duration of the video, number of posts, and a variety of other factors to endorse and promote a brand’s product on a social media platform. Many businesses have yet to recognise that influencers are the next big thing and exactly what many brands require right now to grow their business or reclaim their spotlight.   This industry has grown to different heights in the past few years. The official statistics are: Influencer marketing has grown to $13.8 billion in 2021. Businesses are making $5.78 ROI for every $1 spent on influencer marketing. There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016. 90% of survey respondents believe influencer marketing to be an effective form of marketing. 67% of brands use Instagram for influencer marketing. 1360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone.* This shows the power they’ve had on their followers. Influencers usually make 30 second videos or put up a 24 hour story promoting your brand. This might look very small but the influence they have on their followers is huge. This spreads word of your company on a platform that the whole world has access to and inspires their followers to purchase your product. It’s basically a revenue building platform for your company. One of the benefits of working with influencers is that once they post about your business, it stays on their profile forever to which followers have access to anytime. In comparison to large investments in billboard advertising, influencer marketing is comparatively less expensive and far more effective today.   *Statistics taken from https://influencermarketinghub.com/influencer-marketing/

A company cannot stay in the same place forever. The goal of every business, whether big or small is to expand and grow. This is not possible if the company doesn’t change it’s missions and set up new milestones. There are 3 things that can make your company grow – Creativity Innovation and Progress. Creativity : “Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.” — Harvey Firestone. Every business has to come up with ways to be creative and imaginative. Creativity is the one thing that can differentiate you from other players in the market. Bringing in the creativity aspect in everything you do is highly important. The designs that are made, the social media creatives that are done, the captions that are written, the advertising aspect should all contain elements of creativity. It is definitely difficult to bring the same creativity aspect to work every day, but there are ways to recharge and rejuvenate your mind to create something unique in order to stand out. Innovation: If the business does things in the same way, every day, then it’ll be in the same place as the previous day. Creativity is one aspect. Creativity is the one that can lead to innovation. Creativity is thinking up new things. Innovation is doing new things. Innovating current ideas and products with the motive to be better than yesterday will take your business to a different high. Innovation is taking two existing things and combining them in a completely new way.  Constantly innovating yourself and your business is crucial in today’s world. No one wants to buy the same thing they bought from you the previous day. Everyone’s looking for fresh and unique concepts that keeps them higher than others and your job as a business is to provide your clients with what they want. Progress: Progress is critical to the success of your business, and you must act on a regular basis to achieve it. Pacing oneself is the key. Get a clear picture of where you want your business to go, and then figure out what you can do every day to move closer to your objectives. Make it a goal to add something new to your business every day. “Coming together is a beginning; keeping together is progress; working together is success.” – Edward Everett Hale. At this point, you have both creativity and innovation. Now, the work is in taking this forward. Just having ideas is not important, implementing them and checking their progress over time is crucial. Without tracking your progress, you don’t know what to do and that way you wont know where your strengths lie and where the weaknesses lie.

You’ve heard the word ‘conversation’ and the word ‘communication’.  But what about the term Conversational communication? You wouldn’t have, because it doesn’t exist! We often confuse the terms, conversation and communication. They are similar but are not the same. Conversation is talking to another person and there’s a connection and bond between the two. It doesn’t have to be obvious but it exists. The noun ‘conversation’ is derived from an Old French word that means “way of behaving in the world.” When you conduct a conversation with another person or a group of individuals, you listen carefully and answer correctly so that your conversation is a true exchange of ideas rather than a series of people waiting to speak. You will feel listened, gratified, and possibly even more informed after a productive chat. Communication on the other hand is a prerequisite to anything. It’s more formal and it’s straight to the point. There’s no dilly dallying around it. You need to be  prompt and effective and the message is conveyed. Now ‘Conversational Communication’ is an influx of both. It requires creating a bond with the person you’re talking to. There is a pretext and context to it. It requires having a prior connection to the topic. The connection should be such that you have to patience to listen to other persons point of view and at the same time express yours without any judgement and second thoughts. When having a conversational communication, a third person may not think it’s important. They might also think it’s inappropriate and not apt to have that particular conversation between the two people based on the relationship they share. The only way it can take place is if there is an understanding between the two. The connection is the pretext and being able to communicate clearly is the context of the conversation. It’s all about finding a balance between the two. For instance, having a conversation with someone who is way older to you or way younger to you is not easy. But, it’s about how you find a common ground and have a conversation around it. At times you’ll have to talk in a bit different way in order to make the other person understand, which is totally fine. Conversational communication creates moments you would love to go back to once again. The key is to creating a connection.

There are some things in life that are very small but can be one of the best things ever. Coffee breaks are like that. The best things in life don’t have to be materialistic, it can just be a single cup of freshly brewed coffee. There are moments in work, when you feel stuck and are unable to go further. At that time, all you long for is inspiration. And that inspiration comes with a cup of coffee. It all starts with feeling unmotivated, then you and another co-worker decide to go to the local coffee tapri. You walk to it with a million thoughts running in your mind. The guy makes a piping hot coffee with the foam floating on the top. The process of taking the first cup fills you with the anguish of never wanting that feeling to end and then follows the first sip flowing through your throat completing everything you ever wished for. You take a sip of that perfection and then all seems right in the world again. While drinking that one cup, you share conversations around topics that you never thought would come up. The bond at that time is one that is completely different. It’s not the same you share back at the office, it’s something that cannot be explained. You finish that cup of coffee and supress that personality you had while drinking that coffee back in and you walk back to the office. There is a newfound sense of happiness and inspiration that motivates you to deliver the best at work that day. It’s funny how 15 minutes can make a difference to the whole day. You wish that the feeling never goes away. But unfortunately, it does. At the same time, you look forward to experiencing the same thing the following day with the hope of creating more memoires. It’s 15 minutes of peace during which you and your co-workers can take a break from work, socialise, high fi each other on something, crack a joke or two, talk about previous experiences and enjoy a hot caffeinated beverage. You share thoughts, stories, jokes and at the same time share moments that create memories. It’s definitely a small thing when you think about it, but it’s one of the best things about work. You create bonds and form connections that don’t usuallly happen if sitting in the same place. The environment around creates a sense of comfort and happiness that is worth a million bucks!

Have you ever wondered what goes into printing a flyer or the packaging of your favourite chocolate? Honestly, neither did we—until our recent visit to Copy Shoppe (Sumukh Prints and Graphics). A Peek into the World of Printing A few days ago, the team at Aadyaa visited Copy Shoppe’s offset printing site. We wanted to experience how the brochures, cards, pamphlets, diaries, and other products we design come to life in print. Think about it: we walk into a store, head to the chocolate section, grab our favourite bar, pay for it, eat it, and toss the wrapper. Rarely do we consider the effort behind the vibrant designs on that wrapper. We often see it as nothing more than a protective layer. That viewpoint completely changed after stepping into the printing factory. The Factory Floor Experience The factory was buzzing with activity. Towering machines whirred in sync, stacks of paper sat ready for use, and tall bottles of ink lined the shelves. Every person there worked with focus and precision. Among the hustle, Mr. Venkatesh, the owner of Copy Shoppe, took time out to speak with us. With over two decades in the industry, he’s a treasure trove of knowledge. Yet, his curiosity and passion remain as strong as ever. The Journey of Mr. Venkatesh After earning a commerce degree, Mr. Venkatesh wasn’t sure which career to pursue. He joined a printing company called Colour Splash as a delivery boy. It was a time when colour photocopying had just started in India. He began with no knowledge of printing but had a strong desire to learn. He observed, asked questions, and learned everything by doing. “I was very inquisitive to see how they would print everything and was very eager to know what the clients were talking about,” he said. He only touched a printer after fully understanding its workings. His journey is a testament to learning through passion and perseverance. Understanding Offset vs Digital Printing During our visit, Mr. Venkatesh patiently explained the offset printing process. He also pointed out the key differences between offset and digital printing. Offset printing transfers ink from a plate to an aluminium sheet, which then rolls the ink onto paper or vinyl. Digital printing skips the plates and transfers ink directly. He showed us aluminium plates, explained minimum order quantities, and talked about ink usage. Each step, from cutting paper to applying final touches, requires care and precision. The journey of a single sheet of paper is much more intricate than we imagined. A Passion-Driven Success Story Today, the man who started as a delivery boy runs a successful printing company with an impressive client list. “This business is everything to me. I’ve come this far because of passion—and that’s what you need to succeed,” he shared.

Bumble, the women-first dating and social networking app, has launched a new integrated campaign called ‘You’ve Got This,’ which aims to inspire single Indians to let go of their shyness and embrace their real selves in order to take control of their dating lives in 2022. Bumble’s new integrated campaign, which spans numerous touch points, begins with a fun, humorous, refreshing, and lively musical featuring Bollywood sensation Ishaan Khatter. Furthermore, Bumble has worked with famous influencers such as Shantanu Maheshwari and Yashaswini Dayama, among others, and will be introducing out-of-home (OOH) branding throughout India to urge its audience to make the first step in order to form genuine relationships. Bumble will also unveil its Date Generator as part of the campaign to assist single Indians find unique, adventurous, and intriguing in-person date ideas in Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, and Kolkata. The idea behind the campaign is to positively encourage youngsters and gen Z to take charge of their dating journeys by making their first moves. “After two years of social distance limitations and lockdowns, we are all seeking a return to more in-person dates,” stated Samarpita Samaddar, India Communications Director for Bumble. Bumble’s new advertising campaign encourages single Indians to let go of their inhibitions and take control of their dating lives. The new campaign’s musical is a dedication to inspiring individuals to overcome first-time worries and jitters, so put yourself out there no matter the fumbling, no matter the pre-date butterflies. This ad hopes to provide the nudge you need, the confidence you want, and the encouraging ‘You’ve Got This!’ so you can go out there and make the finest first steps of your life.

Advertising is a method of communicating with product or service users. It can be defined as messages paid for by those who send them and intended to inform or influence those who receive them. It’s one of the major components of running a successful business. Having a business and not advertising it is like having a cupcake and not eating it. The dream of enriching your business is one that keeps you awake at night and working towards making it happen is very important. As they say, any form of publicity is good publicity, working towards building a creative advertisement is what’s gonna grow your brand. The most effective way to advertise is through catchy tag lines and impactful campaigns. It’s all about creativity, individuality, originality, innovation and ingenuity. An unconventional team of prolific artists forms the entire strategy behind a good advertisement that drives people insane and induces them to purchase that particular thing. This blog honours the brilliant minds of the multimedia industry who have provided us with some memorable and unforgettable advertisements. We see that they create the most creative advertisements in the Indian industry. It is due to p this reason that these advertisements take the brands to a whole other level. They have not only given advertisements in India a new dimension, but they have also produced some memorable commercials.  Prahlad Kakkar The pioneer man of the industry has won several awards for innovation, and creativity in advertising over the years in India. best known for his work on the famous Pepsi TV commercial, “Ye hi hai right choice”, “Everest ka tikha lal”, “Maggie pichkoo”, “I love you Rasna” and the list is still going on. Prasoon Joshi From ‘Thanda matlab Coca- Cola’ to unconditionally brilliant lyrics for Modi goverment campaigns, this steller man is power house of talent. He redefined the advertisement industry with the power his of lyrics. With ‘Thanda Matlab Coca-Cola‘ in 2003, he gave a tough to Pepsi’s ‘Dil-Mangey More’ and with that we saw the rise of new millennial ad guru. His notable campaigns include for NDTV India (Sach Dikhate Hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda Matlab Coca-Cola campaign with Aamir Khan. R. Balki The renowned man of the advertising industryHe is best known for directing Cheeni Kum (2007) and Paa (2009). Balki’s ideas have included “Daag Achche Hain” for ‘Surf Excel‘, “Jaago re” ads for ‘Tata Tea‘ and the “walk when you talk” Idea Cellular advertising campaign. Piyush Pandey ‘Think Local and Influence Global’ a strategy that made him one of the iconic Ad guru of India. Most notable ad campaigns in India designed by him are BJP campaigns for the 2014 elections, Cadbury Dairy Milk: ‘Kuch khaas hai‘, Kinetic Luna: ‘Chal meri Luna’ as his famous debut campaign. And many other ad campaigns for Fewikwik, Vodafone, and Asian Paints are enlisted in his contribution. Josy Paul Josy Paul has been named as the ‘Creative Person of the Year’ for India and South Asia in 2012 by Campaign India. He has also designed many ads like Johnson’s Baby Cream, Pillsbury, Aviva’s Great Wall of Education, Visa Debit card and more. Known for his ground breaking work for P&G brand, he created ads that left us awestruck.With the belief that India need more “acts not ads”, he founded BBDO India, which ultimately led to movements like Gillette’s Women Against Lazy Stubble’ that fetched him many international awards including the Black Lion at Cannes for ‘creative effectiveness,’ the only one for Asia. Arvind Sharma He has been the force behind popular ads like McDonalds, award-winning radio ads like Tata Salt Lite, Thumbs Up, Tide and much more. Sam Balsara Sam Balsara has over 30 years of experience in the ad world. His agency is the First Full-Fledged Media Agency of India and since then there’s no looking back. The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as “India’s Most Influential Media Person” for the last 10 consecutive years. He has worked with Modi team and responsible for the biggest political campaign the country has ever seen. Some of his clientele includes Godrej, Mondelez (Cadbury), ITC, Marico, Raymond, McDonald’s, Snapdeal and many others. Alyque Padamsee Known as the Brand Father of Indian advertising Padamsee created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc. Though he’s no more with us but his creative work and unconventional contribution to advertising world will be remembered always! Agnello Dias He definitely is the king of today’s generation of ad freaks, having done everything right. Having worked at some of the famous ad agencies like Lowe, Leo Burnett, and JWT, today he is the proud co-founder and Chairman of Taproot India, his own ad agency. Some of Agnello’s popular ad campaigns include the Nike ad with the Goan track, Airtel’s Har Ek Friend Zaroori Hota Hai, TOI’s Aman ki Asha campaign and the Mumbai Mirror campaigns. Senthil Kumar He claims to hold an unparalleled record of winning 16 Cannes Lions (giving him the title of The Lion Hunter) His work for brands such as PepsiCo, Nike, Levi’s, Google, Ford, The Times of India, Nestle, Unilever, ITC, Diageo, ING bank, Kingfisher Beer, MRF Tyres, De Beers, UNICEF, and Rotary, has won him and the agency several awards. *Info taken from https://www.admecindia.co.in/graphic-design/top-10-ad-gurus-india/