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Influence brands have over people

No company can function without good branding. It’s the most essential part of a company and the influence these brands have over the mind of the consumers can decide whether the brand will run well or not.         There has been at least one point in all our lives, where we have bought something just for the...

LOGOS: DO YOU KNOW ENOUGH?

Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an image that you would want to associate your business with....

10 things small businesses can do during and after COVID-19 Lockdown to generate business.

The questions COVID-19 poses for any small and medium enterprise is the ‘what next’? How do we survive the downfall in the market? COVID-19 has been declared as a pandemic across the world and the social emergency is creating a panic across masses. So, to be precise we are here talking about the things that we could do during COVID-19...

Brand Assessment : Brand Message Deviation

Lately, we have noticed a boom in MSMEs (Medium, Small, Micro-enterprises) opting for exciting and challenging brand building activities. With little or no knowledge in brand development entrepreneurs may end up making the same mistake that many older businesses have been over generations. While it is exciting to opt for out of the box ideas to build a brand, it...

Brand Assessment : Understanding What a brand means.

Brand builds business. A brand signifies how deep-rooted your business is. A stronger brand can help keep the business trendy and also cater to the ever-changing market requirements. We see almost 3500 brands every day. From a toothpaste that you squeeze out on your toothbrush to the mosquito repellent that you switch on, before going to bed. But, how...

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